“I got Caught up in the Super bowl Hype”

“I got Caught up in the Super bowl Hype”




I was watching the Super bowl and saw an ad for rocket mortgage, so I decided to pick up the phone. I knew that I was going to begin to look for a home in the spring. I ended up leaving my name and some brief information and thought this was going to be pretty simple.


One of my buddies watched me and eventually told me you are wasting your time and gave me your contact information, telling me that you did the mortgage for him and his fiancé. I just told him, we’ll see.


What a joke this experience this has been, it’s probably a good thing he gave me your information as I probably would have postponed my looking for a home this spring.


When can we meet, I want the same kind of coaching and support you gave Roger? You can email me back or call me at 413 XXX XXXX.


I was recently meeting with an account rep for Quicken. They are the creators for Rocket Mortgage and he made an interesting comment. He said he was afraid that this could be the end of the loan officer as we know it.


So, what do you think?


Image courtesy of Vectorolie/freedigitialphotos.net

Subscribe to my blog via Email:


Enter your email address:

Delivered by FeedBurner


Joe Petrowsky, NMLS #6869

Right Trac Financial Group, Inc. NMLS #2709

110 Main St.

Manchester, Ct. 06042

Office: 860 647-7701 x116

Fax: 860 647-8940

Cell: 860 836-9294

Email: joe@righttracfg.com



Like me on facebookfollow me on twitterConnect with me on linkedin

Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Equal Housing Statement: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing becuase of race, color, religion, sex, handicap, familial status, or national origin.

Comment balloon 34 commentsJoe Petrowsky • February 22 2016 08:14AM


They have deep pockets and limited knowledge, but its the new paradigm of marketing to milennials I fear, as they are easily marketed.

Posted by Dennis Swartz, MBA, GRI...experience counts! (Full Circle Property Management) over 4 years ago

I don't think good service and the personal touch will ever go out of style.

Posted by Women of Westchester Working Together, Women helping Women get ahead (Women of Westchester Working Together) over 4 years ago

Good morning Joe Petrowsky . There are those who think that online is the way to go. Yeah! Right!

Posted by TeamCHI - Complete Home Inspections, Inc., Home Inspectons - Nashville, TN area - 615.661.029 (Complete Home Inspections, Inc.) over 4 years ago

Good morning Joe. There have been many schemes over the years to streamline the process. The result, more opportunity for the independent mortgage broker. Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) over 4 years ago

Good morning Joe.  It won't happen, there will always be a place for those who will need the personal touch.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) over 4 years ago

I think buyers have way too many questions and need to talk to a real professional!

Posted by Kat Palmiotti, The House Kat (406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty) over 4 years ago

Hi Joe.  I cringe when I see the ads for Rocket Loans.  This is a very clear case of misrepresentation.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) over 4 years ago

Work only with people you know.

Posted by Peter Mohylsky. Beach Expert, THE BEACH IS OPEN (PrimeSouth Properties) over 4 years ago

Thank you for sharing the information . Wish you good luck.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) over 4 years ago

Oh please. I had an offer for a listing with from a buyer approved by Quicken Loan. I told the agent that my seller would like to see a pre-qual letter from a local mortgage broker.. 

I never heard from the agent again.

Posted by Maria Gilda Racelis, Home Ownership is w/in Reach. We Make it Happen! (Home Buyers Realty, LLC-Manchester, Bolton. Vernon,Ellington) over 4 years ago

Joe, it all depends upon who is at the other end of the mortgage line...I still believe that the local mortgage lender will be tried & true and survive well.

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 4 years ago

Good morning Joe Petrowsky ,

Once again shows the power of a personal referral! You do a good job and your clients will always recommend you.

Posted by Dorie Dillard CRS GRI ABR, Serving Buyers & Sellers in NW Austin Real Estate (Coldwell Banker Realty ~ 512.750.6899) over 4 years ago

I have a condo listed for an 80+ year old couple.  They also own a home in my neighborhood.  I was very surprised when they told me they were refinancing their home through Quicken Loan. 

Posted by Linda Guess, Branson area real estate sales. (Keller Williams Tri-Lakes Branson, MO) over 4 years ago

Good morning Joe,

I have had only one deal out of six that ended with them as the bank!

Make yourself an  astonishing day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) over 4 years ago

We do not allow our buyers or Buyers for our listings to blast off with the Rocket...or Quicken...not soooo quick.

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) over 4 years ago

I don't think so Joe - every deal is different and while I appreciate how technology can improve the way we serve our clients, I don't think the folks at Quicken can factor all of the different things we do to help each client into a computer program.

Posted by Linda Piper (Planatek Financial, Inc.) over 4 years ago

Joe, I did see the ad for Rocket Mortgage, and has been on commercials since, will have to pay more attention.  

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) over 4 years ago

Every once in a while I have a client who does not do what I say and use my guy. I deal.  I'm never happy about it and I warn buyers of potential problems.  9 out of 10 times they apologize for not listening to me before it's over.

Posted by Tammy Lankford,, Broker GA Lake Sinclair/Eatonton/Milledgeville (Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668) over 4 years ago

Hi Joe Petrowsky Quicken is looking for their share of the mortgage market, for sure, BUT they can't get it all.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) over 4 years ago

Joe, the Rocket Mortgage commercials are attention grabbing. Like all big box advertising ... most simply cannot deliver.

Posted by Kathleen Daniels, Probate & Trust Specialist, Probate Real Estate (KD Realty - 408.972.1822) over 4 years ago

When I saw that ad, I just shook my head and shuttered.

Posted by Carol Williams, Retired Agent / Broker / Property Manager (Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals.) over 4 years ago


I was wondering about Rocket Mortgage, and it was evident by their branding that hype was the main ingredient...I have been deluged with all kind of "lender" emails offers, and most of them are along the same line.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 4 years ago

It may be the hype now, but things will probably calm down when there's no one you can really count on...

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) over 4 years ago

Buyers just don't know any better so they get sucked in, but at least they have us Realtors to set them straight. If they don't get it right away, they learn sooner or later to listen to us.

Posted by Elizabeth Weintraub Sacramento Realtor Top 1%, Put 40 years of experience to work for you (RE/MAX Gold) over 4 years ago

Always fun to receive a referral from someone who has read your blogs or used your mortgage services.

Posted by ba`B Ratliff, "Sold with Bob" (Robert Ratliff Realty) over 4 years ago

Joe everything I have heard about Rocket Mortgage is not good.  Good thing this Borrower had someone point him in the right direction.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 4 years ago

I like working people that I can look in the eye.  You can measure them and see their intent that way.

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 4 years ago

I used Quicken when we were building our home here in West Virginia. Once construction was completed, Quicken was there...When we got to the closing table and we were told that they have it has a interest only mortgage. I can't tell you how mad I was....the attorney gave me the docs and sent me to a local person...this was on a Friday...we closed the following Tuesday with a loan at 4% interst.

I tell my buyers to if at all possible use a local person or a referral that someone has used and know they are good and will listen.


Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate over 4 years ago

A good mortage doesn't need to advertise for a super game. Give me a break. I know you will give this client great customer service. 

Posted by Debbie Laity, Your Real Estate Resource for Delta County, CO (Cedaredge Land Company) over 4 years ago

Well I watched all the commercials and for some reason it did not leave me with an impression. To me the big "miss was" Go Daddy pulling a Trump:)) Endre

so Tick Tock are you still waiting for the call??Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) over 4 years ago

I guess we all learned something from this story Joe. It shows how serious you are and dedicated. Even during the Super Bowl yo are thinking about work.

Posted by Noah Seidenberg, Chicagoland and Suburbs (800) 858-7917 (Coldwell Banker) over 4 years ago

Hi Joe.  If one size fit all then maybe.  That is not the case at all in the mortgage business.

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) over 4 years ago

I have a degree of comfort knowing that the loan officer that is working with my clients can be reached within an hour by car

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (Mapleridge Realty, CT 203-206-0754 ) over 4 years ago

Rockets, cartoon creatures, folks in underpants;  Ha !   None of them can beat good ol' customer service from a face to face meeting with a professional licensed mortgage loan originator like ME . . . or you, Joe Petrowsky 

Posted by DEANNA C. SMITH CERTIFIED MOBILE NOTARY, Highest Ranked Certified Mobile Notary in Virginia (Certified Mobile Notary Signing Agent) over 4 years ago