“Leads or Referrals, Does it Matter to You?”
My blogging efforts generate lots of leads that usually get to me through my website as folks that have some sort of question(s) or interest will want to check me out and the majority of the time will land there.
These inquiries are not referrals, they are leads. Even though I’m very happy to interact with these folks this is a relatively slow process. When I get the inquiry, I thank them for reaching out and ask them what the best way to communicate would be. Most of the time, I get a response and then begin to communicate. My conversion rate is about 50%, but nowhere near the conversion rate of a referral.
Referrals are a completely different situation. These are folks that are pretty much ready to do a mortgage, if not immediately it would be in the near future. My conversion rate is over 90%.
Building a referral based business is a process, a process that never stops and never one that you should ever stop building.
Leads or referrals?
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Joe Petrowsky, NMLS #6869
Right Trac Financial Group, Inc. NMLS #2709
110 Main St.
Manchester, Ct. 06042
Office: 860 647-7701 x116
Fax: 860 647-8940
Cell: 860 836-9294
Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.
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