“No, I’m NOT Changing My Marketing Efforts”

“No, I’m NOT Changing My Marketing Efforts”



I get emails from Realtors and loan officers on a regular basis asking me about social media, most likely because I am always blogging. In a number of my blogs I have talked about how the real estate and mortgage market is changing or is going to change. The more I read other blogs on this topic the more I realize I’m not alone in this thought process. Believe me; I have seen all this before.


These days the emails are asking what I plan to do differently to attract additional business. My answer will remain the same.


I’m not going to do anything differently, just more of the same. I am going to continue blogging which continues to drive new business to my website. I am going to participate with my two networking groups and continue staying in touch with my past clients and referral partners.


Do you see a shift in the real estate and mortgage activity? Are you planning on doing things any differently?


Image courtesy of Pakorn/freedigitalphotos.net

Subscribe to my blog via Email:


Enter your email address:

Delivered by FeedBurner


Joe Petrowsky, NMLS #6869

Right Trac Financial Group, Inc. NMLS #2709

110 Main St.

Manchester, Ct. 06042

Office: 860 647-7701 x116

Fax: 860 647-8940

Cell: 860 836-9294

Email: joe@righttracfg.com



Like me on facebookfollow me on twitterConnect with me on linkedin

Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Equal Housing Statement: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing becuase of race, color, religion, sex, handicap, familial status, or national origin.

Comment balloon 30 commentsJoe Petrowsky • September 09 2015 11:40AM


So glad you marketing plan is working so well for you.  Mine is working too, but I am decreasing one element that used to be very effective and hasn't been anymore.  I've been trying some new things to both supplement and grow, esp as I want to bring on another person next year.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) over 4 years ago

Why would that change the marketing you do ? The much feared and angst over the Oct. 1  Y2K of mortgage marketgin...is most probably not going to change the whole world as much as forecasted.

Posted by Sally K. & David L. Hanson, WI Real Estate Agents - Luxury - Divorce (EXP Realty 414-525-0563) over 4 years ago

I don't see any major shift on where my business comes from, Joe.  Though, I'm always trying to stay alert for improved marketing ideas.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) over 4 years ago

Joe, until I see the need to change, it is all eyes forward! Enjoy your day! 

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) over 4 years ago

We always like to try new things. This summer was exceptionally slow and we're hoping to shake things up for the fall.

Posted by Wayne and Jean Marie Zuhl, The Last Names You'll Ever Need in Real Estate (Samsel & Associates) over 4 years ago

Good morning Joe.  Yes we are always looking for a marketing plan and change as new ideas hit the market.  However, before we do any changes we analyze each one.  Not all new ideas are for us but we are open to looking at them.

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) over 4 years ago

Good morning Joe. If it isn't broken why would you try and fix it.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) over 4 years ago

Good morning Joe,

Sheila Anderson hit the nail on the head.

Make yourself a great day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) over 4 years ago

Joe, I think my aerial videos will increase in some areas but my tried & true seem to work exceptionally well for me.

Posted by Ginny Gorman, Homes for Sale in Southern RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) over 4 years ago

Joe: More of the same for me as well. I periodically re-assess my marketing and add/change/delete items to suit my strategies.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (Coldwell Banker Access Realty ~ 478.960.8055) over 4 years ago

When you find something that works, stick with it.  No reason to change.  You're a wise man Joe.

Posted by Roger D. Mucci, Lets shake things up at your home today! (Shaken...with a Twist 216.633.2092) over 4 years ago

Good morning, Joe -- it's more about refining and improving than any drastic changes for me.   

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 4 years ago

Isn't it great when the plan works? Why would you change if it is working? Have a great day Joe.

Posted by Debbie Reynolds, Your Dedicated Clarksville TN Real Estate Agent (Platinum Properties) over 4 years ago

Your successful networking program provides a model that others should follow.

Posted by Roy Kelley (Realty Group Referrals) over 4 years ago

Why change success? The problem is many have no idea how to market themselves...

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) over 4 years ago

My attitude, Joe, is if "it ain't broke, no need to fix it." That being said, I still like to tweak what works and test out some new ideas because you never know what might start working.

Posted by Nina Hollander, Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor (Coldwell Banker Realty) over 4 years ago

I don't see any reason to change what I'm doing, glad to hear that you will be continuing to do what works for you Joe! 

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366) over 4 years ago

Hi Joe Petrowsky There is no need to change what works UNTIL it stops working. Besides, how much business do you need anyway? You've got it all, already.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) over 4 years ago

Joe, if your efforts in social media are working, then why change it?   No need to recreate the wheel.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) over 4 years ago

Hi Joe.  I am going to stay fat, dumb and happy and try not to change anything.

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) over 4 years ago

I am with you 100% percent Joe. My social Media goals are very similar and I get results so I will continue to do as usual and help the people that ask for it.

Posted by Noah Seidenberg, Chicagoland and Suburbs (800) 858-7917 (Coldwell Banker) over 4 years ago

Joe - that is a good question.  If your measurement indicate you are on the right track then you should not change.  But others may look a their results and may need to change tactics.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) over 4 years ago

Joe, "If it ain't broken then don't fix it."  Why change what's working and bringing in business?  Does not make any sense to me. 

Posted by Kathleen Daniels, San Jose Homes for Sale-Probate & Trust Specialist (KD Realty - 408.972.1822) over 4 years ago


I am with Michael Jacobs .  One is always refining, and making it better.  A

Posted by Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy (Napa Consultants) over 4 years ago

Joe, I will keep on doing the same as this has been a very busy summer for me.

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) over 4 years ago

Joe that is my feelings as well.  Don't try to fix what isn't broken.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) over 4 years ago

While reading your post, it occurred to me that maybe it's not you or those of us who are blogging who need to change our marketing but rather those who are not blogging.

Posted by Silvia Dukes PA, Broker Associate, CRS, CIPS, SRES, Florida Waterfront and Country Club Living (Tropic Shores Realty - Ich spreche Deutsch!) over 4 years ago

If it works don't fix it! I do not see the market going away from social media at all.  For you and me, and all the rest of us here, it means more of the same!

Posted by Evelyn Johnston, The People You Know, Like and Trust! (Friends & Neighbors Real Estate) over 4 years ago


When your marketing is work . . . . keep doing it.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) over 4 years ago

If it ain't broke don't fix it. You do have to roll with the changes, though, when they happen. For now I'll keep doing what I'm doing. 

Posted by Debbie Laity, Your Real Estate Resource for Delta County, CO (Cedaredge Land Company) over 4 years ago