“Newsletter Mix is a Tricky Business”



“Newsletter Mix is a Tricky Business”




I am constantly getting emails from clients and referral partners after they receive my newsletter. I always think they would read more about mortgages, real estate or the economy and email about these topics but that is actually not the case at all.


Sure there will be mortgage related stuff, but I will add something about one or more of the other topics in the newsletter so as long as they are reading the newsletter it doesn’t matter to me, as long as we can keep the topics relevant.



Many of them are also reading my blogs and because they get my newsletter and it comes from my email, they make comments on a particular blog that I wrote rather than comment on the blog itself. I have never really understood why, but it is a pattern. As long as they are connecting with me that is all that matters.





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Joe Petrowsky
NMLS #6869
Phone: (860) 647-7701
Fax: (860) 647-8940
Email Me
View My Website
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Joe Petrowsky

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Right Trac Financial Group
NMLS #2709

110 Main Street
Manchester,CT 06042

Joe Petrowsky
NMLS #6869
Phone: (860) 647-7701
Fax: (860) 647-8940

Email Me
View My Website


How to get More Social Security When you Retire

With people living longer than ever now, it's important to make sure you are maximizing your retirement. Did you know that when you start using your Social Security and how much you take out varies depending on other factors? These simple tips can help you plan ahead of time for using your Social Security benefits in conjunction with other retirement plans to ensure you live out your golden years in comfort.

Click here to read the full article by Money Talks News

Brian Tracy Inspirational Article of the Month:

5 Steps to Personal Leadership

There is a five-step personal leadership process that you can use to keep yourself positive and to achieve your goals faster. This five-step process brings together several of the very best techniques ever discovered for permanent mind change. It contains and illustrates all of the key principles that you need to know to become a highly effective, positive “possibility thinker” in your life.

Click here to read the full article by Brian Tracy

Interesting Articles and Photos of the Month:
Taking Care of Your Child's Eyes in a Digital World

Advances in technology make it easier for kids to learn using the latest devices. This is both a blessing and a curse as we try to determine whether or not this will have an effect on our children's eye health. These simple tips can help keep your child safe, even if most of their learning is done digitally.

Click here to read the full article by News USA

A Stocked Kitchen - What to Have on Hand

It's so easy to just stop at the drive through during a busy week rather than cook a meal at home. Did you know that keeping a few staple items in your pantry at all times can help you make a meal in no time? This easy chart is a great resource, and you can add your own staples you use on a regular basis. Challenge yourself to make a meal from your pantry the next time take out is tempting you!

Click here to read the full article by Expert Articles

Ultimate Guide to Note Taking in Class

It's back to school time once again, which means learning how to pay attention in class again! Did you know that approximately 60% of all material is forgotten only 9 hours after it is learned? Taking extensive notes that are easy to follow will not only give you a good resource to study before the big test, but writing the notes can also help you retain more information! Which method will work best for you?

Click here to read the full article by Daily Infographic

5 Family Fun Activities That Don't Require a Ton of Planning

Looking for something fun to do with the family that doesn't require a ton of money or months of planning in advance? These 5 easy activities will provide hours of fun and years of fond memories to look back on. Which one will you try first?

Click here to read the full article by Ezine Articles

Videos of the Month:

Trick Shot Kid (The Reactions, The Misses)

Riley is an adorable little girl who has a knack for making difficult shots into household objects. Things don't always happen on the first try, however. This compilation will show you the hits, and the unfortunate misses for this little athlete. You'll also get a glimpse into her priceless reactions when her hard work finally pays off.

Click here to watch the video by Riley Diary

Baby Elephant Calf vs Birds (Cute!)

This playful little elephant calf has discovered some new friends! Watch as this adorable baby frolics and tries to catch the little birds flying around. Have you ever seen anything more adorable than this? This makes us want to take a safari to see it in person! 

Click here to watch the video by Kruger Sightings

10 Embarrassing Architectural Failures

What were supposed to be some of the biggest architectural masterpieces turned out to be some of the biggest flops of all time. Whether they were a drain of resources or flawed so much that they were deemed useless, this amusing list will give some insight on what happens when those plans don't turn out like they are supposed to. 

Click here to watch the video by Alltime 10s

 Delicious Recipe of the Month:

Cheesy Party Burgers (AKA Diamond Burgers)

This delicious and easy recipe is the perfect dish to make for your next party. With just a few ingredients and a little time, this updated burger dish will leave them wanting more. Whether you're feeding a group of friends or your large family, this recipe will be a real crowd pleaser.

Click here for the full recipe from Kevin and Amanda

Dumb Criminal of the Month:

Dumb Criminal Wears 'Criminal Pays' t-shirt as he Tries to Rob Little Caesars

No matter how slick you think you are, it probably isn't the best idea to wear a shirt displaying your thoughts on crime. This would-be thief not only left without any money, he also left with a bruised ego as the police department made him the butt of their jokes on social media. 

Click here to read the full story by Buzz60



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Joe Petrowsky, NMLS #6869

Right Trac Financial Group, Inc. NMLS #2709

110 Main St.

Manchester, Ct. 06042

Office: 860 647-7701 x116

Fax: 860 647-8940

Cell: 860 836-9294

Email: joe@righttracfg.com



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Joe Petrowsky does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

Equal Housing Statement: We are pledged to the letter and spirit of U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing becuase of race, color, religion, sex, handicap, familial status, or national origin.

Comment balloon 26 commentsJoe Petrowsky • August 21 2015 07:41AM


I've read one of your newsletters before, and they do include all sorts of neat stories. You're getting people to respond to you, which is a key for them contacting you when they need mortgage solutions. Great job!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) almost 4 years ago

Thanks Joe.  Looks like your newsletter has plenty of content to get any ones attention.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) almost 4 years ago

Good morning Joe.  I give a Cutco knife with my name and phone number engraved on it.  Every time they use that knife they are reminded of who helped them get that home.  It works just keep on sending out those newsletters

Posted by James Dray, Exceptional Agents, Outstanding Results (Fathom Realty) almost 4 years ago

I've toyed around with the idea of writing a quarterly newsletter to send out to my area. I'm not sure how affective it would be.

Posted by Heidi Kelley, Your Rhode Island Real Estate Connection (Keller Williams Realty Leading Edge) almost 4 years ago

I love the articles in the newsletter above and am going to read the entire articles. 

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 4 years ago

Be glad that they are connecting the "communication dots
....it shows they are paying attention.

Posted by Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce (EXP Realty 414-525-0563) almost 4 years ago

That's great that they are reading and commenting.  Many don't realize they can comment on the blog post and/or some require them to create an acct (or they may think that it will), so it's just easier for them to respond.  Either way, it's good.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 4 years ago

Joe - I have done monthly newsletters since I started my business.  I have people comment when they see me that they read them.

Posted by Grant Schneider, Your Coach Helping You Create Successful Outcomes (Performance Development Strategies) almost 4 years ago

Yes, as long as they are connecting...the reason isn't so important!

Posted by Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists (The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803) almost 4 years ago

Hi Joe.  Wow!  Look at your new format for your Rain blog.  Very nice.

Posted by Conrad Allen, Webster, Ma, Realtor (Re/Max Professional Associates) almost 4 years ago

Joe, as long as you are getting consistent name recognition, you are a winner! Enjoy your day!

Posted by Wayne Martin, Real Estate Broker - Retired (Wayne M Martin) almost 4 years ago

Joe, as long as you don't use canned newsletters which so many use to stay in contact with clients it works.  Clients tell me they get the same thing from another agent as well as from a lender because they are all buying the same service...you have to be original to stand out I believe.  You are so good about staying in contact with clients.

Posted by Ginny Gorman, Homes for Sale in North Kingstown RI and beyond (RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate) almost 4 years ago

Good morning, Joe Petrowsky 'as long as they are connecting with me that's all that matters" is the most important line in your post....and that should be read by all....

Posted by Barbara Todaro, Marketing Agent for The Todaro Team (RE/MAX Executive Realty ) almost 4 years ago

Good morning Joe. You're right....as long as they come. Mixing it up helps.

Posted by Sheila Anderson, The Real Estate Whisperer Who Listens 732-715-1133 (Referral Group Incorporated) almost 4 years ago

Good morning Joe,

As you said the hard part is content and to get the to interact with you.

Keep up the good work.

Make yourself a great day.

Posted by Raymond E. Camp, Licensed Real Estate Salesperson Greater Rochester (Howard Hanna Real Estate Services) almost 4 years ago

Good morning, Joe --- you know you are doing it right when you get that connection --   absolutely the most important factor.   

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 almost 4 years ago

Thanks, Joe, for sharing your newsletter success.

Have an outstanding week.

Posted by Roy Kelley (Realty Group Referrals) almost 4 years ago

We also send out monthly newsletters and you are correct, once they are sent, the phone starts ringing.

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) almost 4 years ago

Joe, they do enjoy reading about the market, but if we put something else in there of value, they are more apt to open them.

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) almost 4 years ago

Joe Petrowsky you got it exactly right, it is all about them connecting with you. For whatever reason.

Bill Roberts

Posted by Bill Roberts, "Baby Boomer" Retirement Planner (Brooks and Dunphy Real Estate) almost 4 years ago

Joe, that's a full newsletter you send out. It doesn't matter if they are not commenting on your blog posts. I receive many newsletters and I don't comment. Only on ActiveRain! lol 

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) almost 4 years ago

Hello Joe Petrowsky 

Your newsletters are a wonderful mix of information, industry and beyond.  It's easy to understand why you get so many contacts from them.

Posted by Lisa Von Domek, ....Experience Isn't Expensive.... It's Priceless! (Lisa Von Domek Team) almost 4 years ago

Joe, you said it all in the last sentence, and as long as you accomplish that the rest does not matter.

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) almost 4 years ago


Your right on point . . . . newsletters connect us to our target market.

Good luck and success.

Lou Ludwig

Posted by Lou Ludwig, Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC (Ludwig & Associates) almost 4 years ago

Joe I think my Newsletters generate the biggest response from previous and future clients. My blog posts do not create as many comments but they generate more activity in sales and listings.... how do I know call me and I tell you:), Endre

Posted by Endre Barath, Jr., Realtor - Los Angeles Home Sales 310.486.1002 (Berkshire Hathaway HomeServices) almost 4 years ago

Joe Petrowsky what matters most is - connecting! And you are the best at that, I know!

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) almost 4 years ago