“Coaching Your Referral Partners”
As many know I am an avid blogger and I consider blogging my best client. I talk about the benefits with all my referral partners. Unfortunately many say they should blog but for one reason or another most don’t do it and even if some start they don’t stick with it.
I was having lunch the other day with one of my attorney referral partners and I asked him about what he was doing with social media and the bottom line was “NOT ENOUGH”. I was sharing about how much of a benefit blogging is for me. The time commitment I give it is 2 HOURS PER DAY and there is a huge return on my time invested. I can assure you if I was not getting an outstanding return on my invested time, I JUST WOULDN’T DO IT.
One question that I am always asked about is what do I blog about and how do I come up with the topics. I explain that a lot has to do with the title. As my day goes along I come up with several different titles. After getting his email thanking me for the coaching it seems he got the message, look out world:
Last night I went home, jotted down 5 ideas for short posts and drafted two. This morning I posted a new update on our blog, Linkedin and our firm's Facebook page.
There is a reason so many people refer clients to you - You have a gift.
We will have to do lunch again in April.
Image courtesy of renjithkrishnan/freedigitalphotos.net
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Joe Petrowsky, NMLS #6869
Right Trac Financial Group, Inc. NMLS #2709
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Manchester, Ct. 06042
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